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The Brazilian planted tree sector acts in a manner that is integrated with the environment and communities, playing a crucial role in sustainable socio-economic development. Through forestry partnerships, the sector fosters the inclusion of small producers in the production chain
These partnerships not only help keep thousands of people in the countryside, but also generate jobs and income, diversify local economies and create a web of development that extends beyond forestry activities.
Photo: Bracell
These investments cover areas such as health, education, culture and quality of life, benefiting millions of people in the regions where they operate. These programs extend beyond just income generation, working directly to improve living conditions in communities, promoting access to essential services and driving civic engagement. This commitment to community development makes the sector an active agent of social transformation. Forest-based companies also invest in projects that generate shared value, contributing to sustainable development in the regions where they operate. These initiatives directly impact areas like education, health, entrepreneurship, environmental preservation and beekeeping, showing how essential this sector is to progress in many communities.
Another notable initiative is ongoing dialog with communities and stakeholders. Companies in the forest sector maintain permanent communication channels (which include phone lines, e-mail, workshops and meetings) that make it possible for them to hear the viewpoints and experiences of the people who interact with the areas they manage. These tools are crucial for analyzing the effectiveness of activities to prevent and mitigate potential negative impacts, as well as for optimizing the positive effects of operational activities.
This operating model generates benefits that are reflected in development rates that exceed the national average in the regions where the sector is present.
Municipalities where forestry companies are active have indicators for quality of life, education and well-being that are above the national averages, confirming that the sector looks after not only its land and forests, but also the people who depend on them. In a country that still faces major social challenges, the planted tree sector’s contributions go beyond the economy, solidifying its role as a partner in Brazil's sustainable development.
Photo: Cenibra
The focus on diversity and inclusion in these companies also demonstrates social responsibility. Promoting a more diverse and inclusive work environment is a priority, driven by initiatives to engage all levels of the organization, from the bottom to the very top. This strategy not only improves the internal environment of these companies, but also reflects the sector’s commitment to building a fairer and more equitable society where each individual is valued for their skills and contributions. Training programs, diversity groups and partnerships with external initiatives reinforce the importance of this pillar in the sector.
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